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Global Marketing Relationships and Global Marketing in. Steve Carter is Professor of Marketing and. Unlimited Email Marketing at 60 Cents a Day! Video interviews with a practitioner from Oxford Instruments that discuss issues related to global marketing in depth, for use in lectures and seminars. Full-text (PDF) | Global Marketing Management20101Kiefer Lee and Steve Carter.
The second edition of Global Marketing Management addresses contemporary issues in international marketing such as climate change and sustainable development, service delivery and service quality, technology, strategic branding. Featuring a perfect balance of theoretical and practical examples, Global Marketing Management, Third Edition, shows students how organizations navigate through today. Simply send the email, leaving the subject line Lee and Carter: keep me updated!
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